I made the switch from reporting to editing when I joined the staff of the Arizona Republic. There, I was in charge of managing special sections with topics ranging from real estate to interior design and travel.

My projects were a mix of editorial and advertorial content, which allowed me to learn about different areas of the news and communication industry.

In this capacity, I was responsible for pleasing both clients and readers – a delicate dance which provided training for my future leap into public relations.

These are some of the frequent projects I managed. I enjoyed the challenge of creating engaging informative sections that also were attractive to advertisers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Editing

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Click on thumbnails to view PDF.

At Home Week
Arizona Republic

A semi-annual special series, At Home Week quickly became my baby at the Arizona Republic. The five-day broadsheet section was initially created to give furniture retailers another outlet for advertising. I was able to take a mildly successful product and transform it into an event. The series had a different theme each time and featured the homes of local celebrities on the cover as well as content about decorating every area of the home inside. These are portions of the five-day Fall 2006 series, in which I returned to my sports roots and convinced executives, coaches and athletes to open their homes to the public.

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New Homes Arizona
Arizona Republic

I took over editing real estate special sections for the Arizona Republic just before the housing bubble inflated. It was my task to come up with innovative  stories for an audience that included first-time home buyers and baby boomers. Under my guidance, the publication grew from a monthly product to a twice-monthly production schedule – and just for fun, we had a few “special edition” weekly series as well. Here are some excerpts of issues I edited.

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SummerScapes
Arizona Republic

A joint effort between the Arizona Republic and the Greater Phoenix Convention and Visitors Bureau, SummerScapes was an advertising product geared toward increasing interest in summer travel to the Valley – when the world-class resorts are at their most affordable. This tabloid section was distributed to more than 1 million targeted readers throughout Northern and Southern California, as well as Arizona. As editor, it was my job to coordinate the wishes of the CVB with content submitted by more than three-dozen hotels and resorts, and create an advertisement that our audience would enjoy reading.

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